EDUCATION MANAGEMENT
5’2024

Hanna Tereshchenko
https://orcid.org/0000-0002-9458-2843
Tetiana Dmytrenko
https://orcid.org/0000-0002-2632-2986

IMPROVING INVESTMENT LITERACY IN THE CRYPTO MARKET

Full text (pdf)
Language: Ukrainian
Abstract. The article emphasises the importance of developing investment knowledge and skills among participants in the cryptocurrency market. The authors highlight the rapid growth in the popularity of cryptocurrencies and the financial risks associated with users’ lack of awareness. Key aspects of investment literacy necessary for effective work in the crypto market are analysed, including understanding the nature of cryptocurrencies, basic trading mechanisms, risk management and security. The authors conducted a thorough review of the literature related to investment, financial, and digital literacy in the crypto market. The analysis revealed that in Ukraine, scientific research on the development of the crypto market is fragmented, and the issue of investment literacy in the crypto market is not yet addressed by domestic researchers. However, considering the rapid development of the crypto market and the rise of fraudulent schemes within it, research in this area is becoming increasingly relevant. The article analyses well-known cases of fraud in the crypto market and the level of investor losses. It provides examples of uncovering financial fraud involving cryptocurrencies in the Republic of Kazakhstan, an investigation conducted in July 2023 by experts from the NGO “Ukrainian Modern Digital Science” (UMDS). During the investigation, UMDS experts (specialists from Global Ledger) established the chronology, principles of operation of the financial pyramid, and the methods of cash withdrawal during the Ponzi scheme. Particular attention is given to the need to study the technical and fundamental aspects of cryptocurrency assets, as well as to develop critical thinking skills for evaluating potential investments. The article also discusses popular fraudulent schemes in the crypto market. The authors conclude that educational programmes and the increased availability of learning materials are essential to minimise risks for newcomers. Regulatory measures aimed at protecting investors and creating transparent rules in the cryptocurrency market are also crucial. Thus, the article highlights the key role of investment literacy in shaping the stable financial behaviour of crypto market participants and enhancing their ability to succeed in rapidly changing market conditions.
Keywords: financial literacy, investment literacy, digital literacy, alternative finance, virtual assets, crypto market, cryptocurrency.
https://doi.org/10.32987/2617-8532-2024-5-55-65

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