STAVYTSKYY Andriy, ZATONATSKA Tetiana
FORMING THE CULTURE OF THE HIGHER EDUCATION QUALITY IN UKRAINIAN UNIVERSITIES
Abstract. The authors reveal modern approaches to a new direction in the field of educational services: the formation of the culture of higher education quality in Ukrainian universities; identify the main problems and threats for the formation and maintenance the culture of the educational process quality in universities; determine the recommendations for increasing the competitiveness of universities at the national and international levels. The authors propose principles for the forming of a culture of higher education quality in Ukrainian universities. They include: changing mentality, when students should receive new high-level competencies, teachers should constantly improve their skills, management adequately respond to ongoing challenges; increasing communication, since most universities have almost no communication between different levels of management and staff; availability of information that requires clear and transparent vision of current problems and university development strategy; orientation to a process, when there is no «search for guilty»; the variability of power, which implies no fear of management; the clarity of functional responsibilities, which must resolve the issue of conflict of interest.
Keywords: higher education quality culture, educational services, principles of education quality culture, university, higher education.
JEL classification: I20, I21.